Who are they?
Glossybox are one of the most respected brands in the beauty industry.
What do they do?
Glossybox deliver regular beauty boxes to customers on monthly, quarterly and annual subscriptions.
Services provided
The Campaign
Glossybox approached Impact regarding an outbound win-back campaign focussing on customers who had ended their subscription within the last month and were therefore no longer receiving their regular Glossybox delivery.
On-site training was given to a dedicated team selected for their passion about all things beauty. Working closely with the client the key was to understand the USPs of Glossybox, how it felt to be a Glossie and understand some of the reasons for the subscription cancellations.
Utilising the experience of Impact and the beauty knowledge of Glossybox, win-back strategies and tactics were identified to encourage lost customers to re-subscribe.
Glossybox understood that one of their main strengths was the value of each box in comparison to the monthly subscription fee provided to each of their customers. However, one the reasons they were losing some customers was because the products were not tailored towards specific customer profiles. Impact worked closely with Glosssybox to set up a brief but effective customer profile as part of the win-back campaign to help provide products more in-line with a customer’s profile which then helped to win these customers back.
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The Results
Glossybox were so pleased with the results delivered by the Impact team that they extended the campaign to an ongoing monthly campaign where the Impact focussed on subscriptions that had cancelled 2-3 months previous as opposed to within the last month.
Glossybox Extended The Campaign
“Glossybox were so pleased with the results delivered by the Impact team that they extended the campaign to an ongoing monthly campaign.”
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