Who are they?
Storelink are a specialist marketing company within the convenience retail sector. They worked with store groups including Nisa, Costcutter, Londis and Spar.
What do they do?
Offers were negotiated with major grocery and drinks brands to introduce product lines not currently stocked at specific convenience stores.
Services provided
The Campaign
A warm-up mailer with the brands offer of the week was sent to each store eligible for the promotion one week before the telephone campaign started. The mailers were sent after pre-campaign Storelink/Impact meeting where design and key messaging ideas were shared.
Training was given each week on the products being sold, the reasons to buy as well as key financial information such as the profit yield expected from the sales anticipated for the stores. Upselling on the offering was a key part of the role.
Our dedicated team of sales agents formed relationships through regular contact and would call regarding the offer, pitching an upsell and capturing the order. The sales resulting from the campaign were delivered every week along with each store’s general weekly order.
Post-Campaign feedback was always provided to the brands on how the campaign proposition had been received and to reinforce all positives. This insight was always used to shape further offerings. Our conversion, upsell per sale and revenue delivery surpassed all expectations.
Our professional outbound call centre is ready to help your business successfully engage with potential customers and secure valuable sales. Our expertise across multiple industries and ability to operate at scale with over 250 call centre agents gives clients the confidence to trust us . Call our friendly team on 01794 230 230 or complete our contact form.
Helped Storelink Develop An Award-Winning Business
You should be all proud that you have helped develop an award-winning business, delivering something that no other UK agency is able to match.
Through your efforts you guys have managed to take 36,000 orders direct from retailers and worth £1.9m. To help visualize that volume it represents about 80 x 40ft Eddie Stobart lorries!
Our unique selling point (and why we won the award on the 21st November) is that when you look at all the campaigns we ran and work out the repeat purchase value by retailers this works out to be around £8.1m! – and typically now, we have enough history and credibility to tell our suppliers that if they spend £1 then can expect to get £4 back after just 4 weeks…
Our Outbound Call Centre Specialists Are Ready To Help
We are specialists in every aspect of outbound call centre services and customer service. By choosing Impact, your business will benefit from our dedicated team of over 250 experts that can help your business with everything from increasing sales through our dedicated inbound and outbound sales teams, providing world class customer service to your customers, through to comprehensive pick and pack fulfilment. We operate at scale and effortlessly handle high call volumes for enterprise grade clients.
We have an excellent track record of helping our clients grow their businesses in size, profitability, and reputation. National businesses across a diverse range of sectors trust us to deliver great results. Find out how we can help your business make an impact by contacting us today.